Outdoor retailer Sierra is opening a new location in North Conway, New Hampshire this weekend.
The new store featuring premium active apparel and outdoor products opens Saturday, August 23 and will be located at Northway Plaza.
The North Conway location will be Sierra’s seventh store in New Hampshire.
The store’s grand opening celebration begins at 8 a.m. Saturday with music from local DJ Lizzy from 94.9 WHOM’s morning show.
Shoppers can enjoy Sierra-branded giveaways, a hidden tag activity offering the chance to win a Sierra gift card, and on-air promotions. WHOM will also raffle Sierra gift cards and tickets to an upcoming concert.
“New Hampshire has continued to embrace the Sierra experience, and we are excited to be opening our seventh location in the state,” said Amanda Johnson, Assistant Vice President, Marketing Director Sierra. “Sierra is dedicated to providing North Conway residents with top-quality outdoor apparel, footwear and gear at affordable prices – making it easier than ever for shoppers to stay active in ways that fit their lifestyles and interests.”
To support the local community in North Conway, Sierra has made a $10,000 donation to non-profit organization End 68 Hours of Hunger. The donation will advance the organization’s mission to confront the approximately 68 hours of hunger that some school children experience between the free lunch they receive at school on Friday afternoon and the free breakfast they receive at school on Monday morning.
